Lego porn

Gizmodo has been posting a series called Gizmodo goes to Lego, by jesusdiaz who reports from Billund, Denmark — where each and every pieces of Lego is produced.

A couple of days ago, he showed us a tour of Lego’s secret vault that holds all the sets (never opened) ever made and sold, which apparently is for copyright purposes. Heaven!

Today there is a super-long QA session, some highlights:

1. On why Lego is producing so much more specialized pieces or “cheater” bricks now:

…in fact, the piece count has been reduced drastically and there’s a move back to roots in Lego, not only for creativity but to save money. Lego went from 12,000 different pieces to 6,800 in the last few years—a number that includes the color variations.

Sometimes larger bricks are used to help kids ease into building and help them complete the model faster so that they can get to the play experience. We have learned that there are many different types of builders out there – some are all about the building experience, but some are about the play experience. We try to balance our portfolio to appeal to both groups.

2. New train sets will be on sale in 2009.

3. Lego never made gun-like elements because they have a “no gun policy” for realistic or military play scenarios.

4. The plastic used to make Lego is almost the exact same plastic used 20 years ago, despite slight changes to the mix.

5. Over 1 million Mindstorms sets were sold globally, making it the best-selling set ever.

6. Standard pieces are called bricks. Flat ones that have studs are plates, the ones without are tiles.

Lego never grows old!!!

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